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surrogate advertising

Advertising in IPL 2025: When cricket becomes a billboard for ‘Betting and Pan Masala’

by Changeincontent Bureau May 2, 2025

by Changeincontent Bureau May 2, 2025

The IPL 2025 season has drawn in record-breaking viewership, but what’s showing between overs deserves more scrutiny than celebration. From surrogate pan masala campaigns to online betting platforms parading as …

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