March 2025

Ads have evolved, but have they really? Women in ads are still shown balancing it all—career, home, family—as if that is their only identity. Soumita Das breaks down why brands …

Every year, Women’s Day rolls around with discounts on jewellery, social media posts, and tokenistic gestures. But what about the daily struggles, the systemic inequalities, and the exploitation that continues …

Vivo KanyaGyaan is not just another campaign—it is a movement toward equality in STEM. With less than 30% of STEM researchers worldwide being women, Vivo’s initiative provides young women from …

Financial planning is not just a man’s responsibility, yet campaigns and societal norms continue to reinforce this outdated notion. The PolicyBazaar ad highlights financial literacy but misses the bigger picture—why …

73% of Indian women exit the workforce after childbirth, not by choice but due to societal bias, workplace rigidity, and lack of support. The Prega News campaign #SheCanCarryBoth calls out …

Women continue to face an authority gap in workplaces—interrupted more often, credited less for their ideas, and labeled aggressive when they assert themselves. Even as workplaces push for diversity, gender …

India’s female workforce is growing, but does higher participation mean true inclusion? The Economic Survey 2025 shows a rise in women’s employment, yet pay gaps, job security, and workplace inequality …

The Time Use Survey 2025 confirms what many already knew—Indian women continue to bear the majority of unpaid household and caregiving work while struggling to achieve equal employment opportunities. Despite …