Fenty’s India debut aimed for playful and landed on tone-deaf. The Fenty Beauty India Campaign turned a rear-view glance into glamour — in a market where women share live locations …
inclusive marketing
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How are brands evolving to embrace inclusivity? In this exclusive interview, Bidyut Nath, Head of Digital Marketing & Branding at Rupa and Company Limited, shares his insights on inclusive communication, …
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Real stories, real impact: Vilvah’s ‘We care for those who stand’ campaign
by Anagha BPby Anagha BPVilvah’s ‘We Care for Those Who Stand’ campaign redefines marketing by focusing on real stories and authentic connections. With every 10-foot cream sold, Vilvah donates one to a worker in …